QuestFusion provides digital market services based in an understanding of online platforms, product marketing, strategy and product positioning. We understand how to develop and manage online platforms for small businesses, startups, and growth stage companies. We are unique in our holistic approach to online marketing, and we work with clients in the planning phase, as well as implementation. Key services include:
- Product Positioning
- Website Development & Management
- Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Pay Per Click (PPC) Campaigns
- Social Media Channel Strategy & Management
- Social Media Marketing (SMM)
- Content Marketing Planning & Content Creation
- Inbound Marketing including Email Campaign Development & Management
- Promotional Materials
Please contact us for a complementary review of your online platform and marketing plan, or download or FREE guide:
What is marketing in the context of a startup?
The idea that you can “build a better mousetrap, and people will beat a path to your door” has never been true, and it is even more of a fact in the noisy digital works in which we live. QuestFusion sees marketing as a tool in the execution of a business venture. Good marketing establishes your brand presence and message with the right customers and thought leaders to get you message out and known. Part of good marketing in the digital world is your online presence, and it is critical to your company and your brand, even if you don’t have an online business. Good marketing is also critical to building the right team for your company including talent identification, hiring, on-boarding, and management. Although QuestFusion is not involved in recruiting, we have a network of specialists that we can refer.
What are QuestFusion’s marketing priorities based on the phase of growth of a company?
In all phases of growth, the most important thing is to have a strategy that works, that delivers revenue growth and eventual profitability growth. This means that the business model has to make sense. The marketing plan needs to align with this. In the digital world, you need to have a killer website that gets your message across, and people need to find you. You need to have a comprehensive online strategy that includes a strong brand, a easy to use and informative website, a social media presence and built in capabilities that allow others to find you. Over time, you may need to show thought leadership through blog posts and other content, and a strong set of marketing collateral. A solid public relations campaign is critical in all phases of a startup company once you’re out of stealth mode.
We are fortunate to live in one of the most awesome places in the world. Companies are attracted to San Diego and greater Southern California for the weather and the lifestyle, but also because of the entrepreneurial and creative nature of the region. Strategy consulting in San Diego, where we can help startups get off the ground and help later stage companies drive explosive growth, is our passion.