Show Notes from Episode 4 of the Real Deal…What Matters Live
Discussion with Emmy Award Winning Broadcaster and Media Coach Katy Temple about How to Create Killer Vidieos
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Patrick Henry: Hi, everyone. This is Patrick Henry, the CEO of QuestFusion, with The Real Deal…What Matters Live. Today I’m here with Katy Temple. Katy is the founder of Katy Temple Media Coaching where she works with executives and professional athletes, helping them to improve their on-camera presence.
For full disclosure, Katy and I have been working together on some projects. She’s been coaching me, and I’ve been helping her on her business as well. When people finish with Katy, they come across stronger, more confident and more authentic, which is sometimes difficult on camera. It’s a different medium versus having a dinner conversation with someone.
Katy is an Emmy award-winning sports broadcaster. She worked for the NFL Network amongst many other broadcasting networks. She’s traveled all over the country for the NFL Network. She also covered the Olympics a couple of times.
Katy Temple: Yes, a couple of times. In 2010, I was reporting. In 1992, I was a gopher.
Patrick: Welcome, Katy.
Katy: Thank you. Thanks for having me.
Transitioning from Broadcasting to Media Coaching
Patrick: Tell me about your thought process and motivation for making the transition from the traditional broadcasting world to doing what you do now.
Katy: The thought process has been going on for a long time. I worked for a media coach when I was young. She was the one who taught me to be authentic. I’ve always thought, “When I get out of this business, I think that’s what I want to do.” Sometimes there are so many challenges that people have with trying to get comfortable on camera. If I would have had someone there to tinker with it and give me shortcuts, I feel like my career would have skyrocketed even more quickly. It’s simply that I love the business. I love the adrenaline. I love talking about things that people are passionate about on camera. I want to help. I want to give back.
Patrick: Do you find that most of your clients are on the traditional broadcasting platforms, online or a combination of both?
Katy: There is a combination. There are three tiers. I’m working with people to do corporate videos. People are scared to get that started, but we also know that it’s invaluable to start marketing on video. I’m teaming up with production companies to do that. I also work with business executives. A lot of them have had success and a lot of confidence, but when a camera turns on, it shifts a little bit. I like to work with them, to take them from this level to that level.
The third angle is sports, because it’s what I know and what I’ve done for so long. I have had athletes who are still playing professionally. We work with their image and branding on camera. A lot of mine are making the transition into broadcasting. They’re not lacking in confidence because they’re used to having the mic in their face. Now they’re putting the mic in someone’s face and the tables are turned. They’re competitive and they want to be great.
How to Know if Media Coaching is Right for You
Patrick: The professional athletes that I know are very driven, competitive and focused. It takes so much to get to that level. How would you describe your ideal client?
Katy: There are the three lanes that I’ve just discussed. It would be someone who sees the value in what I’m offering. This is someone who knows whether they have a long way to go or a little way to go. They know that I can bring value. Life is about communication; how we sit, look, present and feel. Are we present? Are we listening? No matter what platform, that’s the most important thing.
Patrick: They need to be coachable.
Katy: They need to be coachable and hungry. This person needs to be willing to say, “Katy, I don’t like that. I feel more comfortable doing this,” and being interested in collaborating. Most importantly, you want the client to understand what you’re saying and be the best version of themselves, not me, but them. We want to keep it authentic.
How to Talk About Your Passion
Patrick: There are qualities that you have. I’ve seen you present at live events. In talking to other people at the events, they say that you have this ability to get people to lean in. They want to hear what’s coming next. I like that quality that you have. Can you bring that quality out in someone else? Can you bring it out on camera? What are your experiences working with a variety of different clients?
Katy: Thank you for that. I think it depends on the client, what their goals are and who they are. I have been speaking about sports my entire life, and I love people. Those are my two passions. Because of that, I’m really engaged. Just like you are engaged in business and growing people’s businesses, there’s passion there that cannot be faked. You teach people to talk about their passion. If they’re not talking about their passion, we’re probably in a little bit of trouble.
Patrick: Authenticity is the foundation and tapping into the person’s passion, drive and mission.
Katy: Right, and saying it in a way that makes sense to them, not what they think looks good from a book. It’s about saying it in a relatable way that makes them feel it from head to toe. “This is what I want to tell you about, not because I’m an expert, but because I want to be the vessel of this terrific information. If I can help you to be bigger, faster, stronger, I want to help you do that.
Speaking to Your Audience
Patrick: There is a precursor to this program when I’m not doing live broadcasts. One of the formats that we do is interviews with successful entrepreneurs or breakout entrepreneurs. These are people who have some momentum and amount of success. We talk about what they’re doing that’s helping them to achieve that. In those interviews, many times, I’m dealing with technical founders or first-time entrepreneurs. The language that they use is more suitable for customers in their target market but not necessarily for a broader audience of laymen, especially an audience of potential investors. I’m not saying that certain venture capitalists and angel investors aren’t technical. Many of them are technical to a level, but they’re most interested in how you will make money, and therefore, how they will make money. It’s a different audience. Can you talk about that from your experience? Do you work on the content part, the style part or a combination of both?
Katy: It’s a combination of both and what they really need help with. I start with fundamentals and then I customize. Your point is well taken, especially when I’m dealing with people who are on the media on a regular basis. One of the biggest questions is, “Are you talking to the morning show people, where you need to use more general verbiage? Are you talking to a technology publication, where you do not have to edit yourself because they understand everything on a high level?
Are you talking to someone in between? Are you talking to entrepreneurs who may or may not understand what you’re talking about? If you go high, do you need to follow it up with an example?” You want to be relatable. The first thing to do is to think about your audience. Are these people getting ready to go to work and listening in the morning? Are they experts? Do they know more than I do? What do they need to get out of it? That is something that we talk about in preparation. Who is your audience? Then you can craft your message.
Key Tips on Public Speaking
Patrick: Are there key tips or tricks? For instance, I did a lot of media training as a tech company CEO, in terms of the content and the style. I would be on CNBC and Bloomberg Television, but I’d also be on smaller programs around the world as well as podcasts. It seems that it’s such a great forum to get your message out as an entrepreneur. I did more as an established public company CEO. When you’re trying to get your message out, do you suggest that people keep their answers to a certain length? Do you suggest not using certain types of language? What are the key tips that you have for someone listening?
Katy: For example, you are published. You know that these publications that understand what you’re talking about are going to have you on the air. First, take the power back. Someone might call and say, “Hey, Patrick. It’s MS. Can we have you on tomorrow morning at 4:00 to talk about taking Entropic public?” Here’s what you want to think about. Why do they want to talk to me? What is the goal of the interview? Will it be live or taped? That allows a mulligan, not that we want to have mulligans. It allows for a different mindset.
How long will they give you? When you know how long you’re going to be there, then you can think about the points that you want to get across. It’s a screening interview. If they say, “We want to talk about this and this,” and you decide that you can’t talk about that topic, then you’re prepared. You’ve told them, “Please don’t ask me about this.” I tell my clients, when they’re being interviewed, take the power back. It’s about empowering you to get the most value to the listener in the audience.
Patrick: As a public company CEO, or even as a private company CEO, there are a number of things that you can’t talk about. The rules are much stricter for a public company CEO. I remember one time I was on MSNBC. They were asking me, “Are you trying to sell the company?” The way that you answer that is very important. Otherwise, you can be in a world of trouble. I like the idea of pre-screening the interview. Talk to us about the value proposition. What’s your elevator pitch? What do you tell people in 60 seconds? A big thing for me is being able to concisely tell people this is what you do, this is the value, and this is why you’re different than everyone else.
Katy: I work with business executives and professional athletes nailing their on-camera message and delivery to find their voice and make it camera ready.
How to Create Videos that Keep Your Audience Engaged
Patrick: There is this trend where video is becoming much more prevalent, especially with the internet. All of the statistics show this. Engagement levels are significantly higher if you have video. That’s not all video. You need to have a hook. You need to pull people in and keep them interested. That medium, in and of itself, has a much higher engagement level than the other types of media. Are there things that you do to keep that engagement level high with your clients? This is how you hook people in. This is how you get them to the next level. The production value of the animated explainer videos produced be Explainly for their clients, for example, is of a level that hooks the viewer and ultimately makes them want to know more about the company and the goods and services they offer.
Katy: It depends on whether or not they need help with their messaging. You have to bring it immediately. Even when I was in the business doing resume reels, everyone told me that you put your best stuff first. People would put in your reel, and they would know within three and seven seconds if they even want to watch the rest of it. You have to come hard and fast, like a fastball. You bring your best and strongest stuff first to keep people interested.
Patrick: It’s something that I talk about when I’m coaching entrepreneurs about pitching to investors. This is short attention span theatre. If you don’t have an investor engaged in the first three to five minutes of the meeting, they’re gone. They’re on their smartphones. They’re doing something else. If you don’t have the hook to get them engaged, you’ve lost them.
The hook is about describing the customer problem in such a way that the audience has a visceral reaction around that. They feel the pain of the customer. Then you come in with your solution. If you can do that in the form of a story, whether it’s a case study, an example or an analogy, those are the things that seem to hook people really well. In broadcast television, if you have an interview with an athlete, sometimes you don’t have time to set that stuff up. But you have the key things you’re trying to get to.
Ultimately, if you are looking to reach an audience through video content, it might also be useful to consider contacting production companies in austin or closer to home who can help to you to create professional and engaging videos that get results. Some things are best left to the professionals, and recording a video is no different!
The Importance of Body Language in Public Speaking
Katy: How much does the non-verbal and the presence have to do with the success of that three to five minutes?
Patrick: I think it’s a lot. If you look at the research, 70% of what people are listening to is non-verbal communication. If you’re on the radio, that’s different. If someone is in front of you or on video, the confidence, enthusiasm and passion that they project comes through, not only in the intonation in your voice. Are you visibly excited about it? Are you reacting? Do your words and the things that you’re trying to convey match with what you’re saying?
When I was doing media coaching prior to taking Entropic public, we were working with a very famous media coach in the Bay Area who worked with a number of the companies that were going IPO. He would show us videos of Ronald Regan, Bob Dole, and a variety of people who did a lot of public speaking. Bob Dole said, “My heart is buoyant,” but was flat. The words he was using and what he was talking about didn’t match his body language at all. He didn’t get the receptivity because of that. I think it’s huge.
Katy: I agree.
Patrick: How can people get in touch with you? Do you do coaching only in San Diego, do you travel or do things virtually? Describe your business model and also how people can get a hold of you.
Katy: I do it all. I love to travel. I like the one-on-one. I like the in-person. I do workshops. I also do virtual. You can reach me at Katy@KatyTempleCoaching.com.
Here’s the business model. First, I have a questionnaire. If people have video, I like to get a taste of their experience and comfort level first. I like to look at the questionnaire because they get to dive in about their goals. Then we decide which program is best for them. It’s fundamentals out of the gate. Some people are more familiar with those than others, but it depends. It can take two hours, or it can take forty-five minutes. Once we do that, it’s a customized program to hit the goals of the client.
Patrick: How many times do you typically meet with a client? Is there a package?
Katy: It’s habit forming, as you know. It takes patience and practice to tweak the narrative in your head. I won’t work with clients any less than five sessions. Then I have half-day workshops, full-day workshops and two-day workshops. I have clients right now on a six-month retainer. Then you build the rhythm.
Patrick: This is Patrick Henry, the CEO of QuestFusion, with The Real Deal…What Matters Live. We’re here today with Katy Temple from Katy Temple Media Coaching. I’ve really enjoyed this, Katy. Thanks for coming in today. I think that she has provided huge benefit to me and others, not only in terms of live camera but also audience presence. She’s fantastic and a wonderful person to work with. Get a hold of her if you need help with your online video presence.
Katy: Thank you.
This is Patrick Henry, CEO of QuestFusion, with The Real Deal…What Matters.