“The difficulty lies not so much in developing new ideas as in escaping from old ones.” – John Maynard Keynes
One of the most important characteristics of any company CEO is to be in constant promotion mode. You have to be the head cheerleader and promoter for your company. When and why is “stealth mode” valuable? Stealth mode can be valuable, but can be overused and overrated. As CEO, you need to generate enthusiasm that is contagious to all stakeholders involved in your business. As a CEO or founder you should be a constant champion of your ideas. Watch this video where I discuss the importance of promotion in a startup and contact QuestFusion for a resource to help you promote your company in an appropriate way.